Company News, New Products

L’Oréal Paris Reformulates, Repackages True Match Super Blendable Foundation

Color cosmetics product is now vegan and features six more skin pigments.  

L’Oréal Paris True Match Super Blendable Foundation  launched nearly 20 years ago bringing undertone shade matching to the foundation category. Now, True Match Super Blendable Foundation is formulated with up to six different pigments—white, yellow, red, black, ultramarine blue and cobalt green— for the most precise skin match, according to the Happi Top 30 company.   With this library of pigments, 99% of women found their true match (in a consumer test of 312 women) among the 47 “ski...

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